Google still matters.
Now AI does too.
For 25 years we've helped Australian businesses get found on Google. Today that means something bigger: showing up when AI tools like ChatGPT and Google's AI Overviews are asked for a recommendation too. We call the whole job Visibility.
Search engines and AI models are reading the same signals — the businesses that structure their content for both are the ones that get chosen.
We don't just optimise websites.
We optimise for Visibility.
Search engine optimisation and AI optimisation used to be separate jobs. They're not anymore — Google's own results are now generated with AI, and the AI tools your customers use to search are reading the same content, structure and reviews that used to matter for SEO alone. So we treat it as one connected discipline.
Keyword & question research
What people are typing into Google — and asking AI assistants — about businesses like yours.
Content & schema
Pages structured so both search engines and AI models can read, trust and quote them.
Google Ads alignment
Keeping paid and organic pointed at the same keywords, so nothing works against itself.
Google Business Profile & reviews
The local signals both Google Maps and AI recommendations lean on most heavily.
Technical & internal links
Fixing the bottlenecks that quietly throttle how well a site can rank at all.
Reporting you can read
Plain-English summaries, not just dashboards — what changed, and what it did.
Visibility Management
Continuous SEO / AIO management — new content every month, schema and links maintained and expanded, monthly priorities instead of a one-time list. It's the whole service suite above, running for you every month.
Ask about Visibility ManagementPaid campaigns that back up the organic work
Running ads separately from SEO usually means paying for clicks your organic content should already be winning. We manage both together, so your Google Ads budget goes toward the gaps your Visibility strategy hasn't closed yet — every dollar has a job the rest of the strategy isn't already doing.
- Campaign setup, structure and ongoing optimisation
- Keyword research shared with your SEO / AIO strategy, not duplicated
- Reducing cost-per-click, not just chasing volume
- Budget reallocated monthly toward what's converting
Built on the same keyword data
Every campaign is informed by the same research driving your organic Visibility work — paid and organic pointed the same direction, instead of competing for the same clicks.
The layer that makes everything else accountable
SEO, AI Optimisation, Google Ads, social — none of it means much if you can't see what it actually did. We fix the technical issues quietly capping your results, then build reporting that tells you the truth about what's working.
- Google Analytics 4 implementation, done properly
- Technical audits that find what's actually throttling performance
- Custom Data Studio dashboards for premium clients
- Hand-written reporting summaries, not just raw data
Reporting that actually gets read
Custom Google Data Studio dashboards paired with a hand-written summary — so you know what the numbers mean, not just what they are.
Don't take our word for it
Real businesses, real rankings, real revenue — in their own words.
We employed Pace Optimisation in 2019 to manage our web marketing efforts after using a number of other SEO providers. We had been unable to improve our Google rankings over the previous decade. Cameron achieved in 6 months what others had not been able to achieve at all — and we've been locked in at the No.1 spot for our preferred keyword ever since (7+ years). Pace drove a 100% increase in Google Ad clicks and a 100% increase in revenue from a 20% increase in Google Ad budget. Website traffic was up 40% inside 12 months. We're happy!
My Stepping Stones has used Pace Optimisation for SEO and web marketing for 4 years now across our 4 Sydney locations. We have been very pleased with results for the centres via better Google rankings and our Google Ad campaigns. Highly recommended!
All around amazing when it comes to navigating and dominating the world of social media. Cameron goes above and beyond and is easy to deal with and quick to respond. Working with Pace has enabled us to spend more time working on our business and what matters, knowing that all our social media & SEO requirements are being handled by Pace.
Zest have been working with Cam since 2010 and throughout the years he has consistently been approachable, knowledgeable and incredibly reliable. He is always on top of the latest changes across Google SEO, analytics and in recent years the full spectrum of Meta Business Manager and analytics.
What we really value about working with Cam is that he doesn't just tell us what is happening — he takes the time to explain why it's happening and what we can do about it. He is always quick to respond, genuinely invested in our business and has a great ability to make what can often feel like a very complicated space easy to understand.
After so many years working together, Cam has become someone we genuinely trust and rely on. He is a huge asset to our business and we couldn't recommend him highly enough.
Your online Swiss Army knife
Pace Optimisation is run by Cameron Saunders from Hepburn Springs, Victoria — helping businesses get found on Google since 1999, and now doing the same for AI. Economical, hands-on, and built around what actually moves the needle.
SEO, AI Optimisation, Google Ads, social media and analytics — one person who knows how they all fit together, rather than a hand-off between departments.
Let's get you visible.
Start with a short call about Visibility Management — no obligation, just a clear read on where you stand and what it'd take to get you found.
Made to fit your brand
Every package is customisable — we scope it around your goals, your audience and your budget, not a one-size template.
Boost your brand and drive engagement with your audience
From a helping hand to a fully managed presence — social media support that scales with what you actually need, not a fixed package that doesn't fit.