:root{
    --black:#0d0d0d;
    --near-black:#171717;
    --red:#fe0000;
    --orange:#ff4001;
    --white:#ffffff;
    --off-white:#faf9f7;
    --paper:#f4f2ee;
    --line:#e7e4de;
    --muted:#6b6b6b;
    --grad: linear-gradient(100deg, var(--red), var(--orange));
    --maxw: 1200px;
  }
  *{box-sizing:border-box;}
  html{scroll-behavior:smooth;}
  body{
    margin:0;
    font-family:'Inter',-apple-system,BlinkMacSystemFont,sans-serif;
    color:var(--black);
    background:var(--off-white);
    -webkit-font-smoothing:antialiased;
  }
  img{max-width:100%;display:block;}
  a{color:inherit;text-decoration:none;}
  .wrap{max-width:var(--maxw);margin:0 auto;padding:0 32px;}
  .eyebrow{
    display:inline-flex;align-items:center;gap:10px;
    background:rgba(255,255,255,0.08);
    border:1px solid rgba(255,255,255,0.18);
    border-radius:999px;padding:8px 18px 8px 14px;
    font-size:14px;font-weight:700;letter-spacing:0.08em;text-transform:uppercase;
    color:#fff;
  }
  .eyebrow.on-light{
    background:var(--paper);
    border:1px solid var(--line);
    color:var(--black);
  }
  .eyebrow .dot{width:8px;height:8px;border-radius:50%;background:var(--orange);flex-shrink:0;}
  .chev{
    display:inline-flex;align-items:center;gap:2px;
  }
  .chev span{
    width:0;height:0;
    border-top:6px solid transparent;
    border-bottom:6px solid transparent;
    border-left:8px solid currentColor;
  }
  h1,h2,h3,h4{margin:0;font-weight:800;letter-spacing:-0.01em;line-height:1.08;}
  p{line-height:1.65;color:var(--muted);margin:0;}
  .btn{
    display:inline-flex;align-items:center;gap:10px;
    padding:16px 28px;border-radius:10px;
    font-weight:700;font-size:16px;
    border:2px solid transparent;
    cursor:pointer;
    transition:transform .15s ease, box-shadow .15s ease;
  }
  .btn:hover{transform:translateY(-2px);}
  .btn-primary{background:var(--grad);color:#fff;box-shadow:0 8px 24px rgba(254,64,1,0.25);}
  .btn-dark{background:var(--black);color:#fff;}
  .btn-outline{background:transparent;border-color:rgba(255,255,255,0.35);color:#fff;}
  .btn-outline.on-light{border-color:var(--black);color:var(--black);}
  .btn .arrow{display:inline-block;transform:translateX(0);transition:transform .15s ease;}
  .btn:hover .arrow{transform:translateX(4px);}

  /* NAV */
  header{
    position:sticky;top:0;z-index:100;
    background:rgba(250,249,247,0.92);
    backdrop-filter:blur(10px);
    border-bottom:1px solid var(--line);
  }
  nav.wrap{
    display:flex;align-items:center;justify-content:space-between;
    padding:16px 32px;
  }
  .logo-img{height:30px;width:auto;}
  .nav-links{display:flex;align-items:center;gap:36px;}
  .nav-links a{font-weight:600;font-size:15px;color:var(--black);}
  .nav-links a:hover{color:var(--red);}
  .nav-cta{display:flex;align-items:center;}
  .nav-toggle{
    display:none;
    width:42px;height:42px;border-radius:8px;
    border:1px solid var(--line);background:#fff;
    align-items:center;justify-content:center;
    cursor:pointer;flex-direction:column;gap:4px;
  }
  .nav-toggle span{width:18px;height:2px;background:var(--black);display:block;}
  @media (max-width: 880px){
    .nav-links{
      display:none;
      position:absolute;top:100%;left:0;right:0;
      background:var(--off-white);
      border-bottom:1px solid var(--line);
      flex-direction:column;align-items:flex-start;gap:0;
      padding:8px 32px 20px;
    }
    .nav-links.open{display:flex;}
    .nav-links a{padding:14px 0;width:100%;border-top:1px solid var(--line);}
    .nav-toggle{display:flex;}
  }

  /* HERO */
  .hero{
    background:var(--black);
    color:#fff;
    padding:90px 0 70px;
    position:relative;
    overflow:hidden;
  }
  .hero::after{
    content:"";
    position:absolute;right:-120px;top:-80px;
    width:560px;height:560px;
    background:
      linear-gradient(135deg, rgba(254,0,0,0.20), rgba(255,64,1,0.10) 60%, transparent 70%);
    filter:blur(10px);
    pointer-events:none;
  }
  .hero-grid{
    position:relative;z-index:1;
    display:grid;grid-template-columns:1.15fr 0.85fr;gap:56px;align-items:center;
  }
  .hero h1{
    font-size:clamp(36px,5vw,60px);
    margin:22px 0 22px;
    max-width:640px;
  }
  .hero h1 .hl{
    background:var(--grad);
    -webkit-background-clip:text;background-clip:text;color:transparent;
  }
  .hero p.lede{
    font-size:19px;line-height:1.6;color:#cfcfcf;max-width:560px;margin-bottom:34px;
  }
  .hero-ctas{display:flex;gap:16px;flex-wrap:wrap;margin-bottom:46px;}
  .hero-stats{
    display:grid;grid-template-columns:repeat(3,auto);gap:36px;
    padding-top:30px;border-top:1px solid rgba(255,255,255,0.15);
  }
  .stat-num{
    font-size:30px;font-weight:800;
    background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;
  }
  .stat-label{font-size:13px;color:#a9a9a9;margin-top:4px;text-transform:uppercase;letter-spacing:0.05em;}

  .hero-visual{
    position:relative;z-index:1;
    display:flex;align-items:center;justify-content:center;
  }
  .formula-card{
    background:rgba(255,255,255,0.05);
    border:1px solid rgba(255,255,255,0.14);
    border-radius:20px;
    padding:40px 34px;
    width:100%;
    backdrop-filter:blur(6px);
  }
  .formula-row{display:flex;align-items:center;justify-content:center;gap:16px;flex-wrap:wrap;text-align:center;}
  .formula-pill{
    padding:14px 20px;border-radius:12px;font-weight:800;font-size:20px;
    background:rgba(255,255,255,0.08);border:1px solid rgba(255,255,255,0.18);
  }
  .formula-op{font-size:26px;font-weight:700;color:var(--orange);}
  .formula-result{
    background:var(--grad);color:#fff;
  }
  .formula-caption{
    text-align:center;margin-top:22px;font-size:14px;color:#b7b7b7;line-height:1.6;
  }

  /* SECTIONS */
  section{padding:96px 0;}
  .brand-mark{display:inline-flex;flex-direction:column;gap:4px;margin-bottom:16px;}
  .brand-mark span{width:0;height:0;border-top:7px solid transparent;border-bottom:7px solid transparent;border-left:12px solid;}
  .brand-mark span:first-child{border-left-color:var(--red);}
  .brand-mark span:last-child{border-left-color:var(--orange);margin-left:5px;}
  .service-tag-row{display:flex;align-items:center;gap:10px;margin-bottom:14px;}
  .service-tag-row .brand-mark{margin-bottom:0;}
  .service-tag-row .service-tag{margin-bottom:0;}

  .section-head-row{display:flex;justify-content:space-between;align-items:flex-start;gap:40px;margin-bottom:52px;}
  .section-head-row .section-head{flex:1;margin-bottom:0;}
  .visibility-icon{flex-shrink:0;width:180px;padding-top:8px;opacity:0.92;}
  @media (max-width:900px){.visibility-icon{display:none;}}

  .section-head{max-width:760px;margin-bottom:52px;}
  .section-head h2{font-size:clamp(28px,4vw,42px);margin:18px 0 16px;}
  .section-head p{font-size:18px;}
  .section-alt{background:var(--paper);}

  /* VISIBILITY (flagship) */
  .visibility-band{
    background:var(--black);color:#fff;
  }
  .visibility-band .section-head p{color:#c9c9c9;}
  .visibility-band .section-head{max-width:820px;}
  .callout{
    background:rgba(255,255,255,0.06);
    border:1px solid rgba(255,255,255,0.16);
    border-left:3px solid var(--orange);
    border-radius:12px;
    padding:26px 30px;
    margin:40px 0 48px;
    font-size:17px;line-height:1.65;color:#e7e7e7;
  }
  .callout strong{color:#fff;}
  .feature-grid{
    display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));
    gap:22px;
  }
  .feature-card{
    background:rgba(255,255,255,0.04);
    border:1px solid rgba(255,255,255,0.12);
    border-radius:14px;padding:26px 24px;
  }
  .feature-card .chev{color:var(--orange);margin-bottom:14px;}
  .feature-card h4{font-size:17px;color:#fff;margin-bottom:8px;}
  .feature-card p{font-size:14.5px;color:#b7b7b7;}

  .paths{
    margin-top:56px;
    display:grid;grid-template-columns:1fr 1fr;gap:24px;
  }
  .paths.paths-single{grid-template-columns:1fr;max-width:640px;margin-left:auto;margin-right:auto;}
  .paths-single .path-card{text-align:center;}
  .paths-single .path-card p{margin-left:auto;margin-right:auto;max-width:520px;}
  .path-card{
    border-radius:16px;padding:32px;
    border:1px solid rgba(255,255,255,0.14);
  }
  .path-card.one-off{background:rgba(255,255,255,0.04);}
  .path-card.ongoing{background:linear-gradient(160deg, rgba(254,0,0,0.14), rgba(255,64,1,0.06));border-color:rgba(255,100,50,0.3);}
  .path-card .tag{font-size:12px;text-transform:uppercase;letter-spacing:.08em;font-weight:700;color:var(--orange);}
  .path-card h3{color:#fff;font-size:24px;margin:10px 0 12px;}
  .path-card p{color:#c9c9c9;font-size:15px;margin-bottom:18px;}

  @media (max-width: 760px){
    .hero-grid{grid-template-columns:1fr;}
    .hero-stats{grid-template-columns:repeat(3,1fr);gap:18px;}
    .paths{grid-template-columns:1fr;}
  }

  /* SERVICE ROWS (Social / Analytics) */
  .service-row{
    display:grid;grid-template-columns:0.9fr 1.1fr;gap:64px;align-items:center;
  }
  .service-row.reverse{grid-template-columns:1.1fr 0.9fr;}
  .service-row.reverse .service-copy{order:2;}
  .service-row.reverse .service-panel{order:1;}
  .service-tag{
    display:inline-flex;align-items:center;gap:8px;
    font-size:13px;font-weight:800;letter-spacing:0.08em;text-transform:uppercase;color:var(--red);
    margin-bottom:14px;
  }
  .service-copy h3{font-size:clamp(24px,3vw,32px);margin-bottom:16px;}
  .service-copy p{font-size:16.5px;margin-bottom:18px;}
  .service-list{list-style:none;padding:0;margin:22px 0 0;display:flex;flex-direction:column;gap:12px;}
  .service-list li{display:flex;align-items:flex-start;gap:10px;font-size:15.5px;color:var(--black);}
  .service-list .chev{color:var(--red);margin-top:5px;flex-shrink:0;}
  .service-panel{
    background:#fff;border:1px solid var(--line);border-radius:18px;
    padding:36px;
    box-shadow:0 18px 40px rgba(0,0,0,0.05);
  }
  .panel-icon{
    width:52px;height:52px;border-radius:12px;
    background:var(--grad);
    display:flex;align-items:center;justify-content:center;
    color:#fff;font-weight:800;font-size:20px;
    margin-bottom:18px;
  }
  .panel-stat-row{display:flex;gap:28px;margin-top:24px;padding-top:24px;border-top:1px solid var(--line);}
  .panel-stat-row div span{display:block;}
  .panel-stat-row .n{font-size:26px;font-weight:800;color:var(--black);}
  .panel-stat-row .l{font-size:12.5px;color:var(--muted);text-transform:uppercase;letter-spacing:.05em;margin-top:2px;}

  /* TICKER (Google Ads live-style stat rotator) */
  .ticker{margin-top:24px;padding-top:24px;border-top:1px solid var(--line);}
  .ticker-label{
    font-size:12.5px;color:var(--muted);text-transform:uppercase;letter-spacing:.06em;
    margin-bottom:8px;transition:opacity .3s ease, transform .3s ease;
  }
  .ticker-value{
    font-size:38px;font-weight:800;
    background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;
    font-variant-numeric:tabular-nums;letter-spacing:-0.01em;
    transition:opacity .3s ease, transform .3s ease;
  }
  .ticker.swap .ticker-label, .ticker.swap .ticker-value{opacity:0;transform:translateY(6px);}

  @media (max-width: 860px){
    .service-row, .service-row.reverse{grid-template-columns:1fr;gap:36px;}
    .service-row.reverse .service-copy{order:1;}
    .service-row.reverse .service-panel{order:2;}
  }

  /* ANALYTICS — dark, authoritative 4th section */
  .analytics-band{background:var(--black);color:#fff;position:relative;overflow:hidden;}
  .analytics-band::after{
    content:"";position:absolute;left:-140px;bottom:-160px;
    width:520px;height:520px;
    background:radial-gradient(circle, rgba(255,64,1,0.22), rgba(255,64,1,0.08) 55%, transparent 72%);
    filter:blur(10px);pointer-events:none;
  }
  .analytics-band .wrap{position:relative;z-index:1;}
  .analytics-band .service-tag{color:var(--orange);}
  .analytics-band .service-copy h3{color:#fff;}
  .analytics-band .service-copy p{color:#c9c9c9;}
  .analytics-band .service-list li{color:#fff;}
  .analytics-band .service-list .chev{color:var(--orange);}
  .analytics-band .service-panel{background:rgba(255,255,255,0.05);border:1px solid rgba(255,255,255,0.14);box-shadow:none;}
  .analytics-band .service-panel h4{color:#fff;}
  .analytics-band .service-panel p{color:#c9c9c9;}
  .analytics-band .panel-stat-row{border-top-color:rgba(255,255,255,0.14);}
  .analytics-band .panel-stat-row .n{color:#fff;}
  .analytics-band .panel-stat-row .l{color:#9a9a9a;}

  /* TESTIMONIALS */
  .testimonial-grid{
    display:grid;grid-template-columns:repeat(2,1fr);gap:24px;align-items:stretch;
  }
  .testimonial-card{
    background:#fff;border:1px solid var(--line);border-radius:16px;
    padding:32px;display:flex;flex-direction:column;
    box-shadow:0 12px 30px rgba(0,0,0,0.04);
  }
  .quote-mark{
    font-size:34px;font-weight:800;line-height:1;
    color:var(--orange);margin-bottom:10px;
  }
  .quote-text{font-size:15px;line-height:1.65;color:#333;flex:1;margin-bottom:22px;}
  .testimonial-attribution{
    display:flex;align-items:center;padding-top:18px;border-top:1px solid var(--line);
  }
  .client-logo{max-height:40px;max-width:150px;width:auto;height:auto;object-fit:contain;}
  @media (max-width:900px){.testimonial-grid{grid-template-columns:1fr;}}

  /* ABOUT */
  .about-grid{
    display:grid;grid-template-columns:0.85fr 1.15fr;gap:60px;align-items:center;
  }
  .about-photo{
    aspect-ratio:4/5;border-radius:20px;
    background:var(--black);
    display:flex;align-items:center;justify-content:center;
    position:relative;overflow:hidden;
  }
  .about-portrait{
    width:100%;height:100%;object-fit:cover;object-position:50% 12%;
  }
  .about-photo::after{
    content:"";position:absolute;inset:0;
    background:linear-gradient(175deg, rgba(254,0,0,0.16) 0%, transparent 30%, transparent 65%, rgba(13,13,13,0.55) 100%);
    pointer-events:none;
  }
  .about-photo-badge{
    position:absolute;right:18px;bottom:18px;z-index:2;
    width:56px;height:56px;border-radius:50%;
    background:rgba(13,13,13,0.55);
    border:1px solid rgba(255,255,255,0.25);
    backdrop-filter:blur(4px);
    display:flex;align-items:center;justify-content:center;
  }
  .about-photo-badge img{width:52%;}
  .about-copy .service-tag{color:var(--red);}
  .about-copy h2{font-size:clamp(26px,3.4vw,36px);margin-bottom:18px;}
  .about-copy p{font-size:16.5px;margin-bottom:16px;}
  .about-facts{
    display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:32px;
  }
  .about-facts div{border-top:3px solid transparent;border-image:var(--grad) 1;padding-top:12px;}
  .about-facts .n{font-size:24px;font-weight:800;}
  .about-facts .l{font-size:13px;color:var(--muted);}
  @media (max-width:860px){
    .about-grid{grid-template-columns:1fr;}
    .about-facts{grid-template-columns:1fr 1fr;}
  }

  /* CONTACT */
  .contact-band{background:var(--black);color:#fff;position:relative;overflow:hidden;}
  .contact-band::after{
    content:"";position:absolute;right:-120px;bottom:-140px;
    width:480px;height:480px;
    background:radial-gradient(circle, rgba(255,64,1,0.20), rgba(254,0,0,0.08) 55%, transparent 72%);
    filter:blur(10px);pointer-events:none;
  }
  .contact-band .wrap{position:relative;z-index:1;}
  .contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px;}
  .contact-band h2{font-size:clamp(28px,4vw,42px);margin-bottom:16px;}
  .contact-band p.lede{color:#c9c9c9;font-size:17px;margin-bottom:32px;max-width:480px;}
  .contact-detail{display:flex;gap:14px;align-items:flex-start;margin-bottom:22px;}
  .contact-detail .chev{color:var(--orange);margin-top:6px;}
  .contact-detail div div:first-child{font-size:12px;text-transform:uppercase;letter-spacing:.06em;color:#999;margin-bottom:3px;}
  .contact-detail div div:last-child{font-size:17px;font-weight:600;}
  form{background:rgba(255,255,255,0.05);border:1px solid rgba(255,255,255,0.14);border-radius:18px;padding:32px;}
  .field{margin-bottom:18px;}
  .field label{display:block;font-size:13px;font-weight:600;color:#d8d8d8;margin-bottom:8px;}
  .field input, .field textarea{
    width:100%;padding:13px 14px;border-radius:10px;
    border:1px solid rgba(255,255,255,0.18);
    background:rgba(255,255,255,0.04);color:#fff;font-family:inherit;font-size:15px;
  }
  .field input::placeholder, .field textarea::placeholder{color:#8a8a8a;}
  .field textarea{resize:vertical;min-height:110px;}
  form .btn-primary{width:100%;justify-content:center;margin-top:6px;}
  @media (max-width:860px){.contact-grid{grid-template-columns:1fr;}}

  /* FOOTER */
  footer{background:var(--near-black);color:#9a9a9a;padding:44px 0 28px;}
  .footer-top{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:24px;padding-bottom:30px;border-bottom:1px solid rgba(255,255,255,0.08);}
  .footer-links{display:flex;gap:28px;flex-wrap:wrap;}
  .footer-links a{font-size:14px;color:#c9c9c9;}
  .footer-links a:hover{color:#fff;}
  .footer-bottom{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:12px;padding-top:24px;font-size:13px;}
  .socials{display:flex;gap:14px;}
  .socials a{
    width:34px;height:34px;border-radius:50%;border:1px solid rgba(255,255,255,0.18);
    display:flex;align-items:center;justify-content:center;font-size:13px;font-weight:700;color:#c9c9c9;
  }
  .socials a:hover{border-color:var(--orange);color:var(--orange);}